What Color is Acai
Acai is a deep, saturated purple that bridges the gap between biological organic tones and regal sophistication. It mimics the skin of the Amazonian palm fruit, offering a rich alternative to standard neutrals like charcoal or navy. This shade conveys a sense of modern luxury while retaining a grounded, earthy quality.
Additional Information
- Color Family: Purple
- Temperature: Cool
- Associated Season: Autumn
- Complementary Color: #3C5B29
- Brightness: 56/255
- Saturation: 55%
Colors That Pair Well With Acai
Complementary
Pair with Chalet Green for a harmonious, balanced look. Great for backgrounds and accents.
High Contrast
Use Sprout for maximum readability. Ideal for text or critical UI elements.
Harmonious Depth
Use lighter and darker shades for a sophisticated, cohesive design. Great for backgrounds, text, and subtle accents.
Color Variations
Tints (add white)
Tones (add grey)
Acai History
The lineage of deep purple traces back to Neolithic cave art using manganese dust and the Phoenician production of Tyrian Purple from Murex snails, a process so labor-intensive that the color became the exclusive domain of emperors. While the name Acai is a modern attribution to the Amazonian berry, the pigment reflects the specific oxidization of ancient organic dyes which often darkened to this brownish-violet hue over time.
The democratization of this shade arrived with William Henry Perkin's accidental discovery of Mauveine in 1856, the first synthetic organic dye. In art, this deep, contemplative violet became a hallmark of the Symbolist movement, used by painters like Odilon Redon to depict dreamscapes and the subconscious, distinct from the brighter violets of later Pop Art.
Meaning & Psychology
Acai functions psychologically as a color of deep introspection, encouraging a turning-inward rather than outward expression. Because it combines the stability of blue with the energy of red—but at a very low brightness—it suppresses physical agitation in favor of mental intuition and spiritual contemplation.
Culturally, this dark shade communicates premium quality without the aggressive ostentation of bright gold or red. It is frequently employed in branding to signal creativity and wisdom, suggesting a product or service that offers depth, mystery, and established authority rather than fleeting novelty.
In Nature
The primary manifestation of this color is the exocarp of the ripe Açaí berry, found on palms in the Amazon floodplains. Similar deep violet hues occur in the glossy skin of eggplants and the shadowed centers of bearded irises. Geologically, this specific darkness is found in high-grade amethyst crystals where the concentration of iron irradiation creates a near-opaque violet.
How To Use Acai
Ideally suited as a high-contrast background, Acai serves as a warmer, more character-rich alternative to standard black or anthracite. It pairs exceptionally well with metallic accents like brass or copper, creating a luxurious aesthetic suitable for high-end packaging or hospitality interiors.
From an accessibility standpoint, this color possesses low luminance, meaning it must be paired with white or very light cream text to meet WCAG contrast ratios. It anchors floating elements effectively but should not be placed next to dark greens or dark reds to avoid vibration and visual muddiness.
Related Words
Curated Palettes
Amazonian Canopy
An organic palette inspired by the berry's natural environment.
Gilded Twilight
A luxury palette using Acai as a neutral base for metallics.
Digital Berry
A high-contrast, modern interface palette.
Color Conversions
Color Blindness Simulation
CSS Snippets
color: #48295B;
color: rgb(72, 41, 91);
background-color: #48295B;
border: 3px solid #48295B;
box-shadow: 0 4px 12px #48295B66;
background: linear-gradient(135deg, #48295B 0%, #ffffff 100%);
Shop Premium Products in Acai
This isn't just a mockup. We'll custom make high-quality home decor in this exact shade, just for you.
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Product Details
Add a touch of luxury to your home with our premium Eco Velvet cushions. Soft to the touch, these cushions are perfect for adding comfort and style to any room.
- Material: Soft Eco Velvet.
- Feel: Velvety soft finish.
- Print: Double-sided, all-over vibrant color using water-based inks.
- Care: Machine washable at 30°C.
- Construction: Handmade to order with a concealed zipper.
Eco Credentials
We believe in sustainable style. Our cushions are crafted with the planet in mind.
- Made to Order: Produced only when you order, eliminating overproduction and waste.
- Water-Based Inks: Printed using neo-pigment, water-based inks that are non-hazardous, toxin-free, and vegan-friendly.
- Local Fulfilment: Produced locally where possible to reduce carbon emissions from transport.
- Vegan Friendly: No animal products are used in the production of these cushions.
What Goes With Acai?
Explore color palettes containing Acai and discover harmonious combinations for your designs.
Complementary
Triadic
Tetradic
Monochromatic
Accessibility
Contrast with Black and White
Contrast with Black
UI Examples
"Color is a power which directly influences the soul."
Contrast Ratio
Contrast with White
UI Examples
"Color is a power which directly influences the soul."
Contrast Ratio
Closest Color Matches
Similar Colors
View all Purple colors →Colors with similar hex values and appearance to Acai
Frequently Asked Questions
What is the hex code for Acai?
What colors go with Acai?
Is Acai accessible for text?
How do I use Acai in CSS?
You can use Acai in CSS with its hex code. Here is an example class:
.acai {
background-color: #48295B;
color: #FFFFFF;
}For more snippets including gradients, see the CSS snippets section.