Crayola Maroon

Introduced by Crayola in 1949, this color expanded the brand's palette during a post-war era of commercial expansion. While the name 'maroon' is derived from the French word for chestnut, the chemical composition of this crayon shifted away from earthy iron oxides toward more vivid synthetic pigments.

In the broader art world, maroon-like hues were traditionally achieved using alizarin crimson or madder root. The Crayola iteration, however, was engineered for high luminosity and consistent laydown on paper, reflecting the 20th-century movement toward synthetic brilliance in consumer art supplies.

This shade commands immediate attention while maintaining a sense of sophistication. Because it leans toward magenta, it feels less aggressive than fire-engine red but more assertive than standard pink. It evokes a feeling of controlled power and emotional depth.

Culturally, maroon is often associated with academic achievement and institutional prestige. This specific Crayola version adds an element of playfulness, making it feel accessible rather than stuffy, bridging the gap between childhood creativity and adult authority.

In the natural world, this specific shade is mirrored in the translucent arils of pomegranates and the earthy interior of sliced beetroots. It also appears in the deep crystalline structures of garnet minerals and the vibrant plumage of certain tropical honeycreepers found in high-altitude forests.

In digital design, #C32148 works exceptionally well as an accent color for call-to-action buttons. Its high contrast against white or light grey backgrounds ensures strong readability. Use it to create a sense of urgency without the harsh, alarmist nature of a primary red.

For print and branding, designers must monitor the color gamut carefully, as the pinkish undertones can shift if the CMYK mix is heavy on black. It pairs beautifully with champagne or charcoal to achieve a luxurious and modern aesthetic that feels both established and fresh.